Web Survey Bibliography
Each year the Consumer Reports National Research Center conducts a large-scale survey, which asks Consumer Reports magazine and online subscribers to report on their experiences with a variety of products (e.g. automobiles, electronics) and services (e.g. HMOs, cell-phone service). Both print and online survey methodologies are used. Generating close to one million responses a year, our Annual Questionnaire is one of the largest surveys in the world. Additionally, CRNRC conducts several other online surveys throughout the year. Maintaining high response rates to these surveys is vital to the organization as surveys are an important source for magazine and Web-site content. In turn, over the past several years, we have conducted a variety of tests examining the impact of various factors (e.g., invitation wording, questionnaire appearance, domain names, incentives) on response rates. Due to the large number of subscribers we survey each year, we have been able to test the effects of multiple different manipulations. Our paper will present which tests have been most and least effective and we will discuss similarities and differences between print versus online modes. For example, we will share data which suggests that incentives that are effective in increasing print survey response rates are largely ineffective when it comes to online surveys. We will also focus on various issues unique to online surveys (e.g., the impact of small changes in email subject headers, the importance of domain names coming from “trustworthy” sources).The discussion will focus on how our findings are similar to and different from those already discussed in the literature (and what might explain differences). In addition we will speak to the larger conference theme in addressing the unique challenges faced by groups such as Consumer Reports for whom surveying provides a public service but for whom dropping response rates are an increasing concern.
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Web survey bibliography (317)
- Overview: Online Surveys; 2017; Vehovar, V.; Lozar Manfreda, K.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Collecting Data from mHealth Users via SMS Surveys: A Case Study in Kenya; 2016; Johnson, D.
- Electronic and paper based data collection methods in library and information science research: A comparative...; 2016; Tella, A.
- Stable Relationships, Stable Participation? The Effects of Partnership Dissolution and Changes in Relationship...; 2016; Mueller, B.; Castiglioni, L.
- Identifying Pertinent Variables for Nonresponse Follow-Up Surveys. Lessons Learned from 4 Cases in Switzerland...; 2016; Vandenplas, C.; Joye, D.; Staehli, M. E.; Pollien, A.
- The 2013 Census Test: Piloting Methods to Reduce 2020 Census Costs; 2016; Walejko, G. K.; Miller, P. V.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Methods can matter: Where Web surveys produce different results than phone interviews; 2016; Keeter, S.
- Do Polls Still Work If People Don't Answer Their Phones?; 2016; Edwards-Levy, A.; Jackson, N. M.
- HUFFPOLLSTER: Why Reaching Latinos Is A Challenge For Pollsters; 2016; Jackson, N. M.; Edwards-Levy, A.; Velencia, J.
- Comprehension and engagement in survey interviews with virtual agents; 2016; Conrad, F. G.; Schober, M. F.; Jans, M.; Orlowski, R. A.; Nielsen, D.; Levenstein, R. M.
- An Overview of Mobile CATI Issues in Europe; 2015; Slavec, A.; Toninelli, D.
- Using Mobile Phones for High-Frequency Data Collection; 2015; Azevedo, J. P.; Ballivian, A.; Durbin, W.
- Mixed mode surveys ; 2015; Burton, J.
- Two Are Better Than One: The Use of a Mixed-Mode Data Collection to Improve the Electoral Forecast; 2014; de Rada, V. D., Pasadas del Amo, S.
- The impact of contact effort on mode-specific selection and measurement bias; 2014; Schouten, B., van der Laan, J., Cobben, F.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Mode effect analysis and adjustment in a split-sample mixed-mode Web/CATI survey; 2013; Kolenikov, S., Kennedy, C.
- Evaluating the left‐right dimension: Category Selection Probing conducted in an online access...; 2013; Huefken , V.
- Methodological, legal and technical perspectives on the feasibility of web survey paradata in German...; 2013; Sattelberger, S.
- Impact of mode design on reliability in longitudinal data; 2013; Cernat, A.
- Exploring patterns of academic usage: A Google Scholar based study of ESS, EVS, WVS and ISSP academic...; 2013; Malnar, B.
- Web questionnaires in official population surveys: Do's and don'ts First experiments and impacts...; 2013; Blanke, K.
- Mode effects in Labour Force Surveys - do they really matter?; 2013; Koerner, T.
- Measuring the same concepts in several modes in the "BIBB/BAuA-Employee-Survey 2011/12" ; 2013; Gensicke, M., Tschersich, N., Hartmann, J.
- What works? Getting the General Population To Go Online in a Mixed Mode Local Health Survey; 2013; Frigault, L.-R., Azzou, S. A. K., Molloy, E. J. K., Ammarguellat, F., Couture, M., Gratton, J.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Mode Effects in a National Establishment Survey; 2013; Daley, K., Phillips, B. T.
- Evaluating the Effect of a Non-Monetary Incentive in a Nationally Representative Mixed-Mode Establishment...; 2013; Sengupta, M., Harris-Kojetin, L., Hobbs, M., Greene, A.
- Survey Reminder Method Experiment: An Examination of Cost Efficiency and Reminder Mode Salience in the...; 2013; Anderson, M., Rogers, B., CyBulski, K., Hall, J. W., Alderks, C. E., Milazzo-Sayre, L.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- An Evaluation of Internet Versus Paper-based Methods for Public Participation Geographic Information...; 2012; Pocewicz, A.; Nielsen-Pincus, M.; Brown, G.; Schnitzer, R.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Modes of Data Collection; 2012; Tourangeau, R.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- “I think I know what you did last summer” Improving data quality in panel surveys; 2012; Lugtig, P. J.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Does Mode Matter? Initial Evidence from the German Longitudinal Election Study (GLES); 2012; Blumenstiel, J. E., Rossmann, J.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Testing a single mode vs a mixed mode design; 2011; Laaksonen, S.